About

Joy is a product designer focused on creating human-centric designs that are useful, seamless, and delightful. Joy has worked across a variety of digital design touchpoints, including digital kiosks, websites, complex web apps, native mobile apps, and senior device UI/UX.

At SoFi, Joy was a Staff Design Lead, delivering strategic and cross-product design solutions to help members manage their finances effectively.
Earlier, Joy was the Principal Product Designer at Asurion, where Joy led the design of Luminary, a communication-focused tablet that helped seniors stay connected with their loved ones.
Before that, Joy was a Senior Product Designer at App Annie (now Data.Ai; acquired by Sensor Tower), designing a keyword comparison intelligence product for marketers, app developers, and app business owners.
Earlier in Joy’s career, Joy worked on omnichannel shopping experiences at Nordstrom and Kohl’s, including the “buy online, pick up in store” initiative, making shopping easier for customers.

Joy earned an M.S. in Informatics, specializing in Human-Computer Interaction/Design, and a B.A. in Telecommunications and Business from Indiana University, Bloomington.

Outside of work, Joy enjoys connecting with designers to share career advice, review portfolios, and help with interview preparation. You can book a session with Joy via ADPList.

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In free time, Joy enjoys reading and learning about finance, psychology, and self-improvement. Joy is currently reading The Laws of UX.

User Research Highlights from Asurion

One exciting initiative I led at Asurion was founding the “User Research Tiger Team,” a group of talented individuals dedicated to empowering product teams to better understand their customers and uncover opportunities through research methodologies. This team was created to address the lack of user research support within the company. It has been a deeply rewarding experience—not only was I able to assist others and lead a group, but I also honed my skillset while helping to answer important questions and drive insights.

Office Hour Example: Teaching about writing "How Might We" statement. — Office Hour Example: Teaching about writing “How Might We” statement.

Organized and taught a ten-week summer series of "User Research Introduction" course to interns in 2017. — Organized and taught a ten-week summer series of “User Research Introduction” course to interns in 2017.